8. How long we keep your personal data
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting obligations and requirements.
By law we have to keep certain basic information about our customers (including Contact, Identity and Financial Data) for six years after they cease being customers for tax purposes.
In some circumstances you can ask us to delete your data: see the “Your legal rights” section below for further information.
Please note that if we have been informed by you that you no longer wish to be contacted by us, we will need to keep your relevant Identity Data and Contact Data about you indefinitely to ensure that we comply with your wishes (please see “The personal data we collect about you” section above for more information).
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.